Helping football organisations make better strategic decisions.
Football Strategy • Squad Planning • Succession Planning • AI & Innovation
Football strategy professional with experience supporting sporting decision-making across recruitment, squad planning, succession planning, performance and organisational strategy within elite European football. Throughout my career I have worked across coaching, performance analysis, football analytics and football operations, providing a broad understanding of how high-performing football organisations operate.
Supporting executive football decision-making and organisational strategy.
My focus is on helping clubs improve strategic decision-making by aligning recruitment, coaching, performance, player development and technology.
I am particularly interested in building sustainable sporting organisations through effective decision-making structures, academy integration, player pathways, recruitment strategy, organisational design and innovation. I believe long-term competitive advantage comes from aligning people, processes and evidence around shared sporting objectives.
Experience across sporting strategy, operations and football leadership.
AS Monaco FC — Head of Sporting Insights
Dec 2023 – Present
Supports sporting leadership on squad planning, succession planning and long-term sporting strategy. Helps connect academy progression, recruitment, performance, analysis and coaching through shared decision-making structures, while contributing to multi-club collaboration and AI-enabled football operations.
Stade Rennais FC — Head of Football Analytics / Head Data Scientist
Aug 2021 – Dec 2023
Built recruitment, player evaluation and succession planning frameworks aligned with club philosophy. Helped translate evidence into clearer sporting decisions across recruitment, benchmarking and football operations.
Everton FC, Atlanta United, FC Nordsjælland & SkillCorner — Football Analytics Consultant
2019–2021
Worked with elite football organisations on recruitment support, tactical benchmarking and automated decision-support workflows, applying evidence to broader sporting and organisational questions.
Vision Soccer Training, Bradford City AFC & PSG Academy India — Coaching and Performance Foundations
2016–2019
Developed early foundations in coaching, player development, performance analysis and football operations, shaping a broad understanding of how football environments function from pathway to first team.
Core expertise
Football Strategy
Squad Planning
Recruitment Strategy
Succession Planning
Academy Integration
Football Operations
Executive Decision Support
Organisational Performance
Multi-Club Collaboration
AI & Innovation
Industry Engagement & Thought Leadership
I regularly participate in leading football, sports business and technology events to exchange ideas, build relationships and remain at the forefront of developments in football strategy, leadership and innovation.
Conferences
Financial Times – Business of Football Summit
2026 · Industry event
Participated in discussions with football executives, club leaders and industry experts exploring the future of football governance, ownership, finance and innovation.
ECA Knowledge Exchange – Wings Cup, RB Leipzig 2025
Invitation-only event
Participated in the invitation-only Wings Cup, bringing together leading football practitioners, coaches and innovators to exchange ideas on player development, coaching and the future of football.
StatsBomb Conference
2024 · Annual conference
Participated in the annual StatsBomb Conference, engaging with leading practitioners across recruitment, coaching, performance analysis and football innovation.
Industry Recognition
Training Ground Guru
2021 · Featured after Opta Forum
Featured by Training Ground Guru following the Opta Forum, recognising emerging football analytics professionals and future industry leaders.
Training Ground Guru Live 2024
Conference participation
Participated in the Training Ground Guru Live Conference, discussing innovation, recruitment, coaching and football operations with industry practitioners.
Speaking
Available for conferences, workshops and panel discussions on:
Football Strategy
Sporting Leadership
Squad Planning
Recruitment Strategy
Organisational Performance
AI in Football
Decision Support